JFC draws on over a century of experience to provide expert advice, know-how, and the latest information and techniques for success, all of which has earned us a widespread recognition among food service professionals as an industry leader, specializing in Asian food, and as a valued partner. The key to our success in sales support is from harnessing individual passion to a coordinated strategy. We promote our products to businesses and consumers, developing promotional tools such as developing new recipes and social media marketing. In addition to posting recipes on our website, we actively participate in trade shows, educational in-store cooking demonstrations, and local events such as food donation programs with our valued partners. Aside from our sales support, our merchandising innovations include "All-in-Package" seminars for restaurateurs that provide all necessary food materials, as well as recipes and cooking know-how.
As a specialist in Asian food, JFC focuses on the two markets that show the most promise: the ever-growing Asian-American market, and the enormous general North American market. Both are fiercely competitive, and a distributor must constantly strive for speed, efficiency, and nimble strategic thinking. Our sales force works aggressively in both markets, dividing its sales channels into four categories: