Nishiki, the signature rice brand of JFC International Inc, is the premium medium grain rice grown with the rich soil and crystal clear water of California. When the flavor and texture of the rice is crucial in cooking, Nishiki is the brand people look to. This along with consistent quality has made Nishiki the most popular rice brand today. Sushi experts agree that Nishiki is their number one choice. Nishiki: Musenmai (No-Wash) rice gets its name from the way it sounds. This rice is ready to cook as soon as you receive it! No rinsing necessary.